Stupid Moments in Advertising
The copy for a current Mercedes-Benz magazine advertisement reads "YOU'RE NOT BUYING A CAR. YOU'RE BUYING A BELIEF." (Yes, they used all caps.)
I know that marketers love to ponder the sophisticated courtship between brands and customers' identities. Still, I'm convinced that with a MSRP over $85,000, a Benz customer will probably want his new belief to come with a car. A very nice car.
Technorati tags: ADVERTISING HUMOR
I know that marketers love to ponder the sophisticated courtship between brands and customers' identities. Still, I'm convinced that with a MSRP over $85,000, a Benz customer will probably want his new belief to come with a car. A very nice car.
Technorati tags: ADVERTISING HUMOR
posted by EB at 10:24 PM
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